Many Twitter competitions are popping up, which some contestants do not like because they have to create a Twitter account and remember a new password, but it does create a buzz. Some brands enjoy Twitter competitions, though, because they make a strong impact. It might be shallow, but they believe that their marketing is strong because they are loud. This argument is debatable, but the fact remains that they have done many Twitter contests lately and that if you want to win, you should understand how they work. There are basically a few variants of them. Keeping up with a brand is the simplest form of participation. So, to be eligible for the prizes, you must remain a follower for the duration of the promotion. The next level would be retweeting anything you must do by a brand to share the information with your followers. It is also possible to tweet the hashtag mentioned in the rules. Adding a creative element to that hashtag might also be fitting since you usually have to post something original and funny with it. There may also be a quiz component to the competition, so you would have to answer some kinds of questions to succeed.